Say hello to your pet’s new favourite snack — made with love right here in Prince Edward Island. Our treats are small-batch, clean-label, and powered by local ingredients like lobster byproduct, sweet potatoes, oats, and organic blueberries. Every crunchy bite supports pet wellness, local producers, and sustainable practices.
Crafted with care, made for tails to wag.
Explore our range of wholesome, locally made pet treats that combine the best of PEI’s ingredients with a commitment to quality and sustainability.
Add a burst of East Coast flavor to your dog’s meal with Coastal Crave. Made with real lobster, organic blueberries, oats, and sweet potato — this grinder brings a satisfying crunch and a taste dogs can’t resist.
Reward your pup with a crunchy, nutrient-rich treat made with locally sourced ingredients. Island Bites are the perfect on-the-go snack—simple, wholesome, and made right here in PEI. Comes in a convenient 50g pouch.
WAG-WORTHY ANSWERS FOR CURIOUS PET PARENTS.
Treats with purpose.
From the heart of Prince Edward Island.
At Purely PEI, we believe pets deserve more than just a snack — they deserve something that’s good for their health, supports their community, and leaves tails wagging with joy.
We saw an opportunity to give new life to lobster byproducts — something often discarded — and combine it with superfoods grown right here in Atlantic Canada. The result? A treat that’s as nutritious as it is meaningful.
We also care about reducing food waste, supporting local fishers and farmers, and giving back to communities. With every bag sold, we reinvest into projects that create real impact.
Our mission is to create clean, wholesome treats that nourish pets while supporting a more sustainable and inclusive future. From ethical sourcing to donating part of our profits, every choice we make is grounded in care— for animals, people, and the planet.
From our kitchen in PEI to your home, thank you for supporting small business, sustainability, and better pet health.
Erika is the passionate mind behind Purely PEI. A lifelong animal lover, she blends science, strategy, and heart to create pet products that reflect true quality and care.
Originally from Brazil, Erika holds a Bachelor's degree in Animal Science from UNESP and has dedicated years to understanding animal health and nutrition. She’s currently pursuing a Biology degree at UPEI and an MBA with a focus on the pet market—sharpening her unique perspective on what pets truly need and what pet owners value most.
Erika serves in the Navy—an experience that shapes her discipline, leadership, and sense of mission, all of which she brings to Purely PEI. Her love for animals and her commitment to quality drive everything the brand stands for.
With Erika at the helm, Purely PEI is more than just a brand—it’s a heartfelt promise to deliver locally crafted, trustworthy products for pets and the people who love them.
Let’s Talk Treats!
Have a question about our ingredients? Want to collaborate? Or maybe you just want to tell us how much your dog loves our biscuits (we love those emails)?
We’re all ears — and paws 🐾