We turn tails into propellers
Wholesome treats. Island love.
Say hello to your pet’s new favourite snack — made with love right here in Prince Edward Island.
Our treats are small-batch, clean-label, and powered by local ingredients like lobster byproduct, sweet potatoes, oats, and organic blueberries.
Every crunchy bite supports pet wellness, local producers, and sustainable practices.
What Makes Us Different?
Wholesome treats that pets crave — and humans can trust.
🐶 Real Ingredients, Real Results
No fillers, no junk — just ingredients that nourish from the inside out.
🦞Sustainable by Design
We give lobster byproduct a second life and support a circular food economy.
📍Island Proud
Every treat supports PEI’s fishers, farmers, and food producers.
What’s In Our Treats?
Goodness you can see, taste, and trust.
01
Single protein
Lobster, and only lobster.
We keep it clean and simple. One premium protein that’s rich in nutrients and easy on sensitive stomachs — perfect for picky pups and allergy-prone pooches.
02
No preservatives
Just pure, crunchy joy.
No weird additives. No long words. Just whole-food ingredients baked fresh, so your pet gets the good stuff without the junk.
03
Made in PEI
Locally crafted with ❤️
Every batch is baked right here on Prince Edward Island using ingredients from our own backyard. Supporting local never tasted so good.
Frequently Asked
Questions
Wag-worthy answers for curious pet parents.
🦞 Is lobster safe for dogs?
Yes! We use properly prepared, human-grade lobster byproduct — it’s a lean, omega-rich protein that’s safe and highly digestible for dogs when cooked and ground properly.
🐶 What makes Purely PEI good for sensitive pups?
Our treats are single-protein (lobster only), grain-friendly (with oats), and free from beef, chicken, soy, wheat, and artificial additives — all common allergens for dogs.
🧊 Do the treats need to be refrigerated?
Nope! They’re shelf-stable and stay fresh thanks to our baking process — no preservatives needed. Just store them in a cool, dry place (and keep out of paw’s reach).
🌱 Are your ingredients organic?
Yes! Our blueberries and oats are certified organic, and all ingredients are locally sourced whenever possible. We’re committed to clean, conscious sourcing.
🛍️ Do you offer subscriptions?
We do! Join our Subscribe & Save program to get monthly deliveries (plus discounts, free samples, and VIP perks). Cancel anytime — no hard feelings!
Still have questions?