Treats with purpose. From the heart of Prince Edward Island.
At Purely PEI, we believe pets deserve more than just a snack — they deserve something that’s good for their health, supports their community, and leaves tails wagging with joy.
Our Story
What if we could create a pet treat that’s healthy, sustainable, and truly local?
We saw an opportunity to give new life to lobster byproducts — something often discarded — and combine it with superfoods grown right here in Atlantic Canada. The result? A treat that’s as nutritious as it is meaningful.
Why We Do What We Do
We’re inspired by the bond between pets and their people. Like Erika’s friend, who used praise, patience, and Purely PEI treats to build trust with a once-neglected pup. That’s the kind of love we’re here for.
We also care about reducing food waste, supporting local fishers and farmers, and giving back to communities. With every bag sold, we reinvest into projects that create real impact.
Our Mission
Simple Treats. Meaningful Impact.
Our mission is to create clean, wholesome treats that nourish pets while supporting a more sustainable and inclusive future. From ethical sourcing to donating part of our profits, every choice we make is grounded in care— for animals, people, and the planet.
Our Promise to You
We promise to always be transparent, ethical, and deeply committed to pet wellness — because your pet is family, and we treat them like our own.
From our kitchen in PEI to your home, thank you for supporting small business, sustainability, and better pet health.
30,000 tonnes
of lobster waste are produced annually in Atlantic Canada — much of it is discarded and we’re helping change that.
1 in 5 dogs
suffer from food sensitivities — our recipe skips common allergens like beef, chicken, and artificial preservatives.
100%
tail-wagging approval
(okay, maybe 99.9% — there’s always one picky pup 😉) — but we haven’t met a dog yet who didn’t love our biscuits.
More Than Just a Treat
Behind every crunchy biscuit is a network of local fishers, farmers, and food innovators. We don’t just make treats — we build connections between pet parents, their animals, and the place we call home.
Did You Know?
Dogs have up to 300 million olfactory receptors in their noses — so yeah, they know when your pocket has a Purely PEI biscuit.
Science says you can’t hide the good stuff. 😉
Our Amazing Team
Our expert team ensures elegant, functional and visually pleasing websites with WordPress blocks, patterns, and the powerful content editor.
Erika Marcelo
Product Development & Operations
Diya Bubna
Customer Experience & HR Manager
Ruth Cano
Chief Marketing Officer
Gabi Mascellani
Nutricionist Advisor